Tilt Media Blogspot

Link: http://goodstock24.org/

Pro bono. Freebies. Favors. Good idea? Maybe not if you read the latest posts on the Creative Cow Business and Marketing forum. http://forums.creativecow.net/readpost/17/867618

Perhaps they never heard of Goodstock. Right here in Madison, smack in the middle of the old friendly Midwest, is where you will find this pretty astonishing event. Founded by the folks at Knupp & Watson it is a 24-hour, 'round the clock event in which the entire agency pulls an all-nighter to complete projects for local non-profit organizations. Radio. Print. TV. Web. You name it. It's an advertising love fest where the end result is…more good.

They involve the nonprofits throughout the process. They educate them. They create between 30 to 40 projects, from kick-off to completion. Then, they collapse. Well actually, first they present all the newly created materials, hot off the presses, ready for broadcast, DVDs brochures, Web sites and the like to the proud recipients.

And this year Tilt Media stepped up to shoot and edit four great video projects...two TV spots and two longer form videos. From shoot to completion we worked thru the night and in about 19 hours pulled off 10 minutes of finished video ready for air and DVD. Whew.

Duke Studell stopped by the studio as well to cut one of the video pieces and we hunkered down and made Tilt Media video headquarters for the Goodstock event. It was truly exhilarating! All four of us working thru the night hours, never stopping, shooting video at 3 am, scanning graphics at 4 am doing music searches, not to mention playing along with Andy Wallman's quick wit and just holding it together until the work was done...
'er right around 11:15 am Friday, just 45 minutes before the showing!

Goodstock is truly good for Madison. This year Knupp & Watson pulled its resources together to help 14 non-profits who truly needed their help in this economy, and we were honored to help out. In the end they were some of the best projects we have done this year and we did them in under 24 hours.

Just shows what you can do when you have a great team, determination and a great cause.

Visit the Goodstock site for more information.

Thanks Knupp & Watson for really showing all of us how it's done.

RJR